Verification of customer identity and documents in tourism – benefits for business and travelers
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Verification of customer identity and documents in tourism - benefits for business and travelers
A vacation trip should be a time when we don't have to worry about anything but good weather. However, planning a trip involves a lot of paperwork - starting with just booking a place in a hotel to using car sharing for sightseeing. With many services, detailed data about the service provider and the customer must be exchanged. Thanks to developments in technology, these activities can be simplified. A business should do everything possible to ensure that its service is not too demanding for the traveler. Otherwise, it may end up with the customer abandoning it. On the other hand, however, safety should still be at the forefront. A time of rest from the daily routine must not mean giving up serious consideration of the possibility of fraud. How can technology be used to ensure the safety and convenience of the traveler, but also of his service provider?
Customers' onboarding
When a traveler arranges a trip, he or she makes many reservations online - plane or other transportation tickets, lodging or insurance. However, it should not be forgotten that the Web is conducive to fraud. In addition to the user, who may give his data to suspicious entities, the business side is also at risk. A hotel using an online booking system can expose itself to losses by committing to provide a service to someone who fails to fulfill his obligations as a customer. Such situations are eliminated with onboarding tools. A person interested in the company's offerings will be thoroughly checked for identity, digital device imprint and browser, which will already provide a wealth of information about them. Further, thanks to the analysis of data from other databases, the customer's history of previous commitments and financial capacity will be known. In addition to the security of the transaction itself, information on geolocation and the chosen direction of travel will be able to serve as a basis for personalized suggestions for specific products from the company's offer, which will have a positive impact on increased sales.
Document verification
OCR and video-verification makes it possible to recognize physical identity documents. Instead of physically showing up at the insurance company's office, the customer can thus provide his proof and handle all the paperwork. Instead, he will spend the time saved on packing his suitcase. Document control can also be important for services such as car sharing. The solution offered by Digital Gateways makes it impossible to use someone else's driver's license. After scanning it, an additional step is required, namely recording oneself while making a specific gesture. This gives confidence in the identity of the person registering with the vehicle sharing system.
It is worth noting that a number of other biometric solutions are already being used to verify identity in places such as airports and hotels. Instead of assigning an employee to confirm customers' IDs, a company can use modern solutions to check documents for example during checking into a rented apartment.
Age verification
In addition to verifying the personal document for the service provider, it is of great importance to check the age itself. Minors may want to take a vacation and try to plan a longer trip with friends. With the help of onboarding tools, there will be no situation in which they book a vacation without the knowledge of their guardians or abandon their idea after the final order is placed, affecting additional costs for the company.
E-signature
Finalizing services via the Internet would not be possible without an electronic signature. This tool makes it possible to securely and reliably conclude contracts or submit applications remotely. E-signature is the assurance that no one will question the authenticity of documents. It is a guarantee for the traveler that once payment is made, he will not be disappointed. An e-signature is also an assurance to a vendor, such as travel insurance, that the customer will not have the option of avoiding its obligations. Companies and public institutions around the world are increasingly implementing e-signatures to simplify their procedures and increase operational efficiency.
High-tech onboarding as a way to trust the customer
Innovative technological solutions are now a daily reality for everyone. Smart services are appearing in every area of his life. Customers are accustomed to being able to do many things from home, using their smartphone or computer. Nowadays, every step of organizing their trip can be done online. What makes them eager to use online services is the possibility of self-service at any time of the day or night. Advanced methods of checking documents and identity are associated, in their view, with less likelihood of error. This makes them feel much safer. They also feel that the entire process will be completed more quickly than if they visit a customer service desk. This influences their positive evaluation of the whole experience, and subsequently also their sympathetic view of the brand.
