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The paradigm of modern sales is multi-channel customer-centric distribution. The right sales moment is maximised by contextually presented product and service value.
The language of benefits takes into account not only the unique features of the offering and its competitive advantages but also the behaviourally-based customer profile, the digital footprint it leaves on digital channels and the situational context. This is what contextual omnichannel sales look like today.
Multichannel refers to various forms of digital distribution, such as mobile applications, websites, instant messaging and social networks, where the correct identification of the customer and recognition of his or her digital identity is crucial for successful sales. It is complemented by a network of traditional channels such as customer service points, agents, own and franchise shops and increasingly automated contact centres, which have long since supplanted the 'helplines' that have been known for decades.
Wherever the customer relationship is digitally driven, the opportunity to increase sales efficiency through data analysis opens up. Artificial intelligence and advanced identity confirmation methods are increasingly being used for this purpose. This has made it possible to digitally sell advanced telecommunications, financial services, housing or vehicle rentals, various subscriptions and a convenient payment process for purchased services.
Omnichannel distribution could not exist without digital transactions - virtual cards, mobile wallets, online loans or deferred payments. If only for this reason - the need to reliably identify participants in digital payments - online identity verification has proven to be a critical element of the entire omnichannel distribution.. What's more, online identity verification is essential to effectively offer services that require acquiring the right knowledge about the customer.
It is the regulatory requirements associated with:
That is why Digital Gateways, in offering its solutions for identity verification in digital channels, checking the reliability of a customer's identification documents, their contact details, assessing their financial situation, or a digital certificate of income certification, follows a single and consistent philosophy - client-centric, multi-channel distribution. Regardless of the context in which they are used, the services provided by Digital Gateways are delivered online, in a secure, intuitive way, providing a consistent user experience, regardless of the device used. This enables sales and business support staff to effectively perform tasks that bring real value to the business while meeting all regulatory requirements in a seamless sales process that meets the expectations of the most demanding customers.
Moving through the process of identifying, registering, assessing the customer, presenting them with a binding offer and closing the sale is seamless, without disruption or unnecessary operational risk.
The ease of implementation of Digital Gateways solutions is another advantage. It allows rapid modernisation of sales in each of the relevant distribution channels during a single implementation project and optimises investment in the necessary technologies. The versatility of the approach, on the other hand, makes it possible to apply them to any distribution channel with digital devices connected to the internet, i.e. virtually anywhere.
For example, online identity verification may be applicable in shops with self-service checkouts. Similarly, in social media, the same solutions facilitate access control related to the minimum age of the user and the appropriate presentation of content that is drastic or otherwise not intended for minors.
Thanks to their customer-centric and multichannel philosophy, Digital Gateways solutions have streamlined the online identity verification process to such an extent that passing it does not reduce customer satisfaction. What's more, remote customer verification, for example using selfies, video or open banking regulations, creates an unequivocally positive experience because the customer gets the product and service without delays, unnecessary paperwork or the obligation to provide documents.
In the extensive Digital Gateways offer, created according to the above principles, particularly useful in multichannel sales are online verifications of the customer's identity and identification documents, reliability and stability of financial situation, documents and professional entitlements in numerous external databases, credit and regulated professions. These services, using proximity technologies such as RFID, selfie and video, automatic handwriting recognition (OCR), open banking and multi-system integrations, are effective tools to increase the efficiency of modern multichannel sales.